Friday, November 26, 2010

How To Move Your Garmin Favorites

Garmin GPSs store your favorites in a file called Current.gpx, in the folder X:\GPX\.

So say you got a new GPS, and want to copy over your collection of favorite locations.

Connect your old GPS via USB to your computer. It should show up as a new drive.

Copy the file Current.gpx to your computer, and rename it to somenthing else, e.g. TEMP.gpx.

Then plug in your new Garmin, and copy the TEMP.gpx file to the \GPX\ folder.

Restart the Garmin. It should merge your favorites into its Current.gpx file.

GM Ad: "We All Fall Down"

This is a touching ad, no doubt about it.




However, GM isn't an individual. It is a huge company with hundreds of executives at the top, steering the boat.

GM isn't a boxer that took a hard punch by a powerful opponent.

GM whittled itself down, year after year, making bad decision after bad decision. And GM didn't entirely pick itself up... it required a major reorganization, financial destruction, and outside management.

That is the key thing. GM must remember, as an organization, how they went from largest automaker in the world to bankrupt. They need to have the "lessons learned" burned into the very DNA of their leadership culture.

I'm glad GM is back on track, for numerous reasons. A failure of GM would have been catastrophic not just to the domestic auto industry, but to the entire economy.

They had better stay on top of the game now, because I don't think the American public will have the will to save them again.

Tuesday, November 23, 2010

GM Logo Flip-Flop

For a while, GM insisted on linking all of its brands together by putting a little silver GM square logo on each vehicle, be it a Daewoo Chevrolet or a Cadillac.  Now, the old GM-in-a-blue-square logo is hard to find--it is off of the RenCen, and missing from most of GM's web pages.

One place it appears to live on is at the GM fleet web site, here: http://www.gmfleet.com/

I suppose if you go bankrupt, and then are reborn as a new, lean company, you may want to tinker with your logo.  And if you are GM, you want to emphasize each brand individually, instead of reminding people that their Cadillac has something in common with a Daewoo.   But the Blue Square dates back to 1964 according to one source I found, and logos should not be thrown around lightly.   Remember how Ford was mocked for changing its top line logo from the blue oval to the company name in script?

New GM Website

GM has updated its web site with a neat intro video showing off GM's engineering prowess.  It's a great video, with a nice tech-rock soundtrack, check it out.  http://www.gm.com

.GOV Soaking Up Hybrid Capacity

According to Bloomberg, Obama's administration has purchased 25% of domestic hybrid production.  In fact, it appears that Obama was the biggest customer for the Malibu mild hybrid, which was a market flop.

The government purchased about 64 percent of GM's Chevy Malibu hybrid models and 29 percent of all Ford Fusion hybrids manufactured since Obama took office in 2009, the data show. GM stopped making the Malibu hybrid in 2009 after lack of consumer demand.

Hybrid demand is weak because of relatively reasonable gas prices, so the U.S. government is helping to keep hybrid capacity utilized by buying for the federal fleet.  This will help the taxpayer in the long run, by using less fuel, but the cost up front is significant.

Interestingly, Bloomberg reports that the average purchase price was about $5,300 under MSRP.  GIven that hybrids tend to be a loss leader or break-even product to begin with, this program probably didn't help Ford and GM make much money.

For the hybrid business to prosper and evolve, two things need to happen, and soon: batteries need to be cheaper, and gas prices need to be higher.  The consumer has proven that he is primarily cost driven.

Monday, November 22, 2010

Fiat's Nero

I heard on John McElroy's automotive news show, Autoline Detroit, that Fiat will use Italian names for its colors in its marketing and ordering materials.  For example, red will be called rosso and black will be nero.  (Que Rome burning jokes)

What I don't understand then is why Fiat is calling the 500 "Five Hundred" and not "Cinquecento", which is its proper Italian name.  Some Americans many associate a recent large sedan by Ford with "Five Hundred".  Maybe the problem is teaching us dumb Americans how to say Cinquecento, although it isn't that hard once you hear it.  It sounds like "chink-wuh-chento" (not "sink-wuh-sento").  Fiat could hire some Italian babe with full lips to show us how it is done.

If you are going to go Italian, I say, go all in.  Call it Cinquecento.

Wednesday, November 17, 2010

Ford Explorer Smashing "Priceless Ming Vases"

Part of Ford's online social marketing campaign for the new Explorer is a series of short and amusing YouTube videos which answer a question about some feature of the vehicle.  

I thought this one was funny.